CPGComing Soon
Retail Analytics
All your retail data in one place. Unify POS data across retailers, track sell-through velocity by store, spot distribution gaps, and make decisions faster without waiting weeks for syndicated reports.
What is Retail Analytics?
Retail Analytics unifies POS data from all your retail accounts into one dashboard so you can see sell-through velocity by store, spot distribution gaps, measure promotional lift, and make decisions faster — without waiting weeks for syndicated reports you can't afford anyway. It covers everything from SKU-level velocity at Whole Foods to regional distribution voids to category performance vs. the competition. Built for CPG operator founders who sell through retail and need to show up to buyer meetings with data, not guesswork. If you've ever walked into a retailer review without knowing your own numbers, this is the fix. Currently in development; request beta access to get notified when it launches.
Key Features
Who it's for
- CPG operator founders selling through grocery, natural, or specialty retail
- Small food brands that can't justify a SPINS or IRI subscription
- Teams preparing for line reviews and category resets who need sell-through data
- Founders managing multiple retail accounts who want one unified sales view
Example workflows
Prepare for a retail line review
- 1Pull sell-through velocity for your SKUs at the retailer in question.
- 2Compare your velocity to the category average (if data is available).
- 3Identify your top-performing and under-performing SKUs by store cluster.
- 4Generate a one-page report with velocity, distribution, and promotional lift data.
- 5Walk into the line review with evidence for why your shelf space should grow.
Weekly retail performance check
- 1Open the unified dashboard and review this week's velocity across all accounts.
- 2Flag any retailer where velocity dropped significantly week over week.
- 3Check for new distribution voids that appeared since last week.
- 4Note any accounts where promotional lift was strong — consider repeating that promotion.
What you can ask
"What's our velocity by store at Whole Foods this month?"
"Which regions have the most distribution gaps?"
"Show me our top 10 performing SKUs across all retailers"
"How did last month's promotion affect sell-through?"
"Compare our velocity against the category average"
Frequently asked questions
When does Retail Analytics launch?
Currently in development. Request beta access at starch.site and we will notify you when it is available. We are building this based on real operator founder feedback — if you have specific needs, tell us during the beta signup.
Does this replace SPINS or IRI?
For most emerging brands, yes — at a fraction of the cost. SPINS and IRI are built for enterprise CPG teams with six-figure budgets. Retail Analytics gives you the sell-through velocity, distribution, and category data you actually need for retailer conversations. If you grow into enterprise syndicated data, you can upgrade later.
Where does the POS data come from?
Direct feeds from retailers (where available), distributor portals (UNFI, KeHE), and manual uploads. Each retailer works a bit differently — Starch normalizes the data into a single format so you can compare across accounts without building a spreadsheet bridge.
Can it measure promotional lift?
Yes. It compares velocity during a promotion period to a baseline period and calculates incremental lift at the store level. When tied to Trade Spend Tracker, it shows ROI per promotion — how much you spent vs. how much incremental volume it drove.
What are distribution voids?
A distribution void is a store that should carry your product but doesn't — either it was authorized but never set, or it was set and then dropped. Retail Analytics flags these gaps so you (or your broker) can close them. Closing voids is usually the highest-ROI activity in retail CPG.
How often does the data update?
Depends on the retailer. Some provide weekly POS data, others monthly. Starch shows you the freshest data available and flags when an account's data is stale so you know what's current.
Can I generate reports for retailer buyer meetings?
Yes. You can export velocity reports, distribution maps, and category comparisons as PDFs or share links. Most buyers are impressed when an emerging brand shows up with real data — it's a signal that you're serious about the category.
Be the first to use Retail Analytics
Retail Analytics is in development. Join the waitlist and we'll notify you when it launches.
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