CPGComing Soon
Amazon Channel Manager
Manage your Amazon business without the guesswork. AI handles FBA replenishment, optimizes Subscribe & Save, monitors your Buy Box, and tracks true profitability after every Amazon fee.
What is Amazon Channel Manager?
Amazon Channel Manager is a single dashboard for running your Amazon business — FBA replenishment, Subscribe & Save optimization, Buy Box monitoring, and true per-SKU profitability after every Amazon fee and ad dollar. It handles the repetitive work most founders and ops leads get buried in: figuring out which SKUs need restocking based on shelf life and lead time, catching unauthorized sellers hijacking your Buy Box, and calculating real profit margin after FBA fees, referral fees, advertising, and storage costs. Built for CPG operator founders running their own Amazon channel, especially in food and beverage where shelf-life and FSMA constraints make replenishment genuinely hard to do by gut. Currently in development; request beta access to get notified when it launches.
Key Features
Who it's for
- CPG operator founders running Amazon as a primary sales channel
- Food and beverage brands managing FBA replenishment with shelf-life constraints
- Small CPG teams without a dedicated Amazon ops manager
- Brands dealing with Buy Box theft and unauthorized resellers hurting margin
Example workflows
Plan next week's FBA replenishment
- 1Open the replenishment dashboard and review the suggested restock list for the week.
- 2Adjust quantities based on upcoming promotions, supply constraints, or production schedules.
- 3Check shelf-life and lead time for each SKU to avoid shipping product that'll expire in FBA.
- 4Approve the restock plan and send it to your 3PL or co-packer for fulfillment.
Audit true profitability by SKU
- 1Ask Starch to show per-SKU profitability for the last 30 days, sorted by margin.
- 2Identify your true winners (high margin, high volume) and true losers (negative margin after fees).
- 3For negative-margin SKUs, drill into the breakdown: Amazon fees, ad spend, storage, returns.
- 4Decide whether to discontinue, reprice, reduce ad spend, or delist from FBA.
What you can ask
"Which SKUs need FBA replenishment in the next two weeks?"
"What's our true profit margin by SKU after all Amazon fees?"
"Are there any unauthorized sellers on our listings?"
"How is our Subscribe & Save enrollment trending?"
"Which products are at risk of long-term storage fees?"
Frequently asked questions
When does Amazon Channel Manager launch?
Currently in development. Request beta access at starch.site and we will notify you when it is available. We are building this based on real operator founder feedback — if you have specific needs, tell us during the beta signup.
Does this replace Helium 10 or Jungle Scout?
No. Those are primarily research tools — finding new product opportunities, keyword data, competitor analysis. Amazon Channel Manager is operational: it runs your existing Amazon business. Most CPG brands use both — a research tool to find new SKUs to launch, and an operational tool for day-to-day channel management.
How does the true profitability calculation work?
It pulls your Amazon Seller Central fee data, ad spend from Amazon Ads, and storage costs per SKU, then calculates gross margin minus everything. The number matches what actually hits your bank account — not the inflated 'revenue' Amazon shows you before fees. For CPG brands with thin margins, this is often the difference between 'profitable' and 'losing money on every unit.'
What is Buy Box monitoring in practice?
Starch continuously checks whether you own the Buy Box on your own listings and alerts you when someone else takes it — often an unauthorized reseller or a MAP violator. You can then take action through Amazon's Brand Registry or by following up with the seller directly.
Does it handle Amazon ads management?
It tracks ACoS, ROAS, and spend per SKU, and flags underperforming campaigns. It doesn't create or edit campaigns on your behalf — you still manage those inside Amazon Ads. Think of it as reporting and analysis on top of your existing campaigns, not a replacement for Amazon's campaign manager.
Is this built for food and CPG specifically, or general Amazon sellers?
General Amazon sellers can use it, but the features that matter most (shelf-life-aware replenishment, FSMA-compliant tracking, food-grade lot coding) are most valuable for food and consumables. Electronics or apparel sellers may find more specialized tools for their categories.
How does it avoid long-term storage fees?
It tracks each SKU's age in FBA warehouses and flags any approaching the 180-day or 365-day thresholds before Amazon charges long-term storage fees. You can remove inventory, mark down, or run a promotion to move it before the fee hits.
Be the first to use Amazon Channel Manager
Amazon Channel Manager is in development. Join the waitlist and we'll notify you when it launches.
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